Marketing, Communications & writing services
Heritage | Tourism | Culture
How Copy is the online home of marketing specialist Laura Davey - helping heritage, tourism and cultural organisations connect with their customers through great writing and marketing strategy.
Every company is unique, and every brief is different. From an ad-hoc project to an on-going need, I offer fully tailored services to fit.
Media planning, campaign creation, press outreach, content calendars and publishing schedules for effective marketing strategy.
Meaningful organic and sponsored conversations to connect with communities, grow followers, and boost engagement and click-through rates.
Proofreading and editing
Because sometimes it just takes another pair of eyes to give something the green light and a bit of a polish before it’s published.
Clear and concise copy for web, email, or print to make messaging effective, and detailed information easy to read.
Writing and blogging
Articles for external publications to support PR and SEO, and custom blog posts and case studies to fuel editorial calendars.
PR and communications
Relevant, editorial press releases, with all the information needed for the media to promote company announcements.
I’m Laura, a marketing specialist and writer with a passion for creating engaging content.
As well as an MSc in Marketing, I also I have seven years’ experience in marketing services including a background in PR, SEO and digital. I work with companies in the heritage sector to promote tourism and cultural events through content, copy and press coverage.
I live in Norwich, but I work nationwide. Contact me today to find out how I can help your company connect with customers, supporters and the general public through great firstname.lastname@example.org
Cut through noise with relevant writing that your audiences actually want to read.
Distribute informed and accurate content which builds trust with stakeholders.
Receive ready-to-distribute, well crafted, and fully proofread writing.
Read my work
Festival: Heritage Open Days
Current Archaeology | August 2018
This September will see England’s biggest festival of history and culture return for its 24th year. With discoveries from the ancient world to the 20th century, and from the Midlands to the Middle East, Heritage Open Days is back! Extended for the first time ever across two weekends, the 2018 festival is set to be better than ever before…
Somerset Life Life | September 2018
The West Country has always been a hotspot for the arts and culture scene. In fact, Bristol is home to the Bristol Old Vic - the oldest continually-operating theatre in the English-speaking world - while the Curzon Theatre in Clevedon can boast similar credentials as one of the oldest UK cinemas. With all this heritage, it’s only fitting…
Secrets of Our Past
Hertfordshire Life | September 2018
Famous for Star Wars, Harry Potter, EastEnders and Big Brother, Hertfordshire’s filming studios have been central to the British TV and movie industries since the 1920s. Tucked out of sight at the edge of county, though, is a treasure-trove of videos which even ardent film fans might be unaware of - the British Film Institute...
Exploring Heritage Open Days in Essex
Essex Life | September 2018
In the heart of the Colne Valley, there is one man who takes stamp collecting to a whole new level. With thousands of posters, uniforms, bicycles and other postal ephemera, Steve Knight has been collecting Post Office memorabilia for decades. Across the years, he’s accumulated more than 130 post boxes, telephone kiosks...
The Winter Garden Theatre
Atlas Obscura | April 2018
In 1913, a flagship theatre for Marcus Loew’s chain was built in downtown Toronto. Unusually, the theatre had two separate stages stacked on top of each other. The Elgin Theatre on the ground floor was traditionally decorated in red and gold with classical references, but the architect had a more novel idea for the Winter Garden seven stories above...
Behind the Facade
Secret City Adventures | September 2017
Here at Secret City Adventures, we’re lucky enough to run our escape games at some of Toronto’s most important and beautiful heritage sites. But these buildings have more than just a pretty exterior, so we thought we’d share some of the lesser known facts about their history! You might have already played Escape from the Tower at Casa Loma but did…
History Hashtags to Follow on Twitter
Curio Cities | December 2018
In a world of Kardashians, the 24 hour new cycle and sponsored posts, finding history and heritage tweets can be tough. Here are some of our favourite hashtag searches to help you get social! #BluePlaque As you might imagine, these posts are typically about spotting blue plaques, so it's a kind of who’s who (and why) from the past...
What's On: Virtual Museum Exhibits
Curio Cities | November 2018
Can’t get to a museum this weekend, no matter. Here’s how you can get your cultural fix from the comfort of your sofa. Run by a technology enthusiast, The Museum of Endangered Sounds aims to record and preserve old mechanical and digital sounds which are dying out. From typewriters, to dot matrix printers and rotary phones...
Creativity Unleashed: Women in the Arts
Heritage Open Days | August 2018
This year’s festival theme is shining a spotlight on ‘Extraordinary Women’ - here are just some of the fantastic events taking part, highlighting some of the unsung stories of creative women in the arts. Today, Jane Austen is famous for her novels on 18th century life, but during her time another writer, Frances Burney, was just as celebrated…
Smoke and Mirrors
Secret City Adventures | July 2017
Smoke and mirrors may seem an invention of relatively modern magic, but mischievous artists have been using these tools for much longer than that. At first glance, this 15th century painting by Jan van Eyck appears to be a simple image of a couple to celebrate their marriage. But look closer, almost every detail is symbolic. What about the exotic…
Discover 'Where Dark Things Dwell' at Black Creek
Black Creek Pioneer Village | July 2017
Following the success of Secret City Adventures’ escape rooms in Casa Loma, the Toronto-based company has teamed up with the historic Black Creek Pioneer Village to create a brand new escape game, launching this summer!
One Festival. Two weekends. Five thousand events. And all FREE!
Heritage Open Days | August 2018
For the first time ever, England’s biggest festival of heritage and culture will take place across two weekends, with over 400 events in towns, villages and the countryside across the East Midlands. Festival highlights across the region include...
Campus & Cosmos #HTtours
Heritage Toronto: Facebook | May 2017
Telescopes, meteorites and the evolution of stars - our Campus & Cosmos #HTtours are back by popular demand! Join Prof. John Percy of the University of Toronto on our walking tour and visit observatories, laboratories...
Heritage Toronto: Social Media
Heritage Toronto | April - November 2017
Facebook, Twitter and Instagram posts for Heritage Toronto, including #HTtours - free walking tours, #HTplaques - plaque unveilings and #HTawards - an award ceremony celebrating achievements in the heritage sector…