Marketing, Communications & writing services

Heritage | Tourism | Culture

How Copy is the online home of marketing specialist Laura Davey - helping heritage, tourism and cultural organisations connect with their customers through great writing and marketing strategy.

Every company is unique, and every brief is different. From an ad-hoc project to an on-going need, I offer fully tailored services to fit.

Hello!

I’m Laura, a marketing specialist and writer with a passion for creating engaging content.

As well as an MSc in Marketing, I also I have seven years’ experience in marketing services including a background in PR, SEO and digital. I work with companies in the heritage sector to promote tourism and cultural events through content, copy and press coverage.

I live in Norwich, but I work nationwide. Contact me today to find out how I can help your company connect with customers, supporters and the general public through great writing.

laura@howcopy.co.uk

Read my work

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Current Archaeology

Festival: Heritage Open Days

Current Archaeology | August 2018

This September will see England’s biggest festival of history and culture return for its 24th year. With discoveries from the ancient world to the 20th century, and from the Midlands to the Middle East, Heritage Open Days is back! Extended for the first time ever across two weekends, the 2018 festival is set to be better than ever before…
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Somerset Life

Doorstep Discoveries

Somerset Life Life | September 2018

The West Country has always been a hotspot for the arts and culture scene. In fact, Bristol is home to the Bristol Old Vic - the oldest continually-operating theatre in the English-speaking world - while the Curzon Theatre in Clevedon can boast similar credentials as one of the oldest UK cinemas. With all this heritage, it’s only fitting…
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Hertfordshire Life

Secrets of Our Past

Hertfordshire Life | September 2018

Famous for Star Wars, Harry Potter, EastEnders and Big Brother, Hertfordshire’s filming studios have been central to the British TV and movie industries since the 1920s. Tucked out of sight at the edge of county, though, is a treasure-trove of videos which even ardent film fans might be unaware of - the British Film Institute...
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Essex Life

Exploring Heritage Open Days in Essex

Essex Life | September 2018

In the heart of the Colne Valley, there is one man who takes stamp collecting to a whole new level. With thousands of posters, uniforms, bicycles and other postal ephemera, Steve Knight has been collecting Post Office memorabilia for decades. Across the years, he’s accumulated more than 130 post boxes, telephone kiosks...
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ONLINE
Toronto tourism location

The Winter Garden Theatre

Atlas Obscura | April 2018

In 1913, a flagship theatre for Marcus Loew’s chain was built in downtown Toronto. Unusually, the theatre had two separate stages stacked on top of each other. The Elgin Theatre on the ground floor was traditionally decorated in red and gold with classical references, but the architect had a more novel idea for the Winter Garden seven stories above...
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Escape game venue in Toronto

Behind the Facade

Secret City Adventures | September 2017

Here at Secret City Adventures, we’re lucky enough to run our escape games at some of Toronto’s most important and beautiful heritage sites. But these buildings have more than just a pretty exterior, so we thought we’d share some of the lesser known facts about their history! You might have already played Escape from the Tower at Casa Loma but did…
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Twitter history hashtags

History Hashtags to Follow on Twitter

Curio Cities | December 2018

In a world of Kardashians, the 24 hour new cycle and sponsored posts, finding history and heritage tweets can be tough. Here are some of our favourite hashtag searches to help you get social! #BluePlaque As you might imagine, these posts are typically about spotting blue plaques, so it's a kind of who’s who (and why) from the past...
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Online museum exhibits

What's On: Virtual Museum Exhibits

Curio Cities | November 2018

Can’t get to a museum this weekend, no matter. Here’s how you can get your cultural fix from the comfort of your sofa. Run by a technology enthusiast, The Museum of Endangered Sounds aims to record and preserve old mechanical and digital sounds which are dying out. From typewriters, to dot matrix printers and rotary phones...
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Pat Albeck

Creativity Unleashed: Women in the Arts

Heritage Open Days | August 2018

This year’s festival theme is shining a spotlight on ‘Extraordinary Women’ - here are just some of the fantastic events taking part, highlighting some of the unsung stories of creative women in the arts. Today, Jane Austen is famous for her novels on 18th century life, but during her time another writer, Frances Burney, was just as celebrated…
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Painting by Jan van Eyck

Smoke and Mirrors

Secret City Adventures | July 2017

Smoke and mirrors may seem an invention of relatively modern magic, but mischievous artists have been using these tools for much longer than that. At first glance, this 15th century painting by Jan van Eyck appears to be a simple image of a couple to celebrate their marriage. But look closer, almost every detail is symbolic. What about the exotic…
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PRESS RELEASES
Escape Game in Toronto

Discover 'Where Dark Things Dwell' at Black Creek

Black Creek Pioneer Village | July 2017

Following the success of Secret City Adventures’ escape rooms in Casa Loma, the Toronto-based company has teamed up with the historic Black Creek Pioneer Village to create a brand new escape game, launching this summer!
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Heritage Open Days event

One Festival. Two weekends. Five thousand events. And all FREE!

Heritage Open Days | August 2018

For the first time ever, England’s biggest festival of heritage and culture will take place across two weekends, with over 400 events in towns, villages and the countryside across the East Midlands. Festival highlights across the region include...
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SOCIAL MEDIA
Campus & Cosmos

Campus & Cosmos #HTtours

Heritage Toronto: Facebook | May 2017

Telescopes, meteorites and the evolution of stars - our Campus & Cosmos #HTtours are back by popular demand! Join Prof. John Percy of the University of Toronto on our walking tour and visit observatories, laboratories...
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Heritage Toronto

Heritage Toronto: Social Media

Heritage Toronto | April - November 2017

Facebook, Twitter and Instagram posts for Heritage Toronto, including #HTtours - free walking tours, #HTplaques - plaque unveilings and #HTawards - an award ceremony celebrating achievements in the heritage sector…
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