Marketing, Communications & writing services
Heritage | Tourism | Culture
How Copy is the online home of marketing specialist Laura Davey - helping heritage, tourism and cultural organisations connect with their customers through great writing and marketing strategy.
Every company is unique, and every brief is different. From an ad-hoc project to an on-going need, I offer fully tailored services to fit.
Media planning, campaign creation, press outreach, content calendars and publishing schedules for effective marketing strategy.
Meaningful organic and sponsored conversations to connect with communities, grow followers, and boost engagement and click-through rates.
Proofreading and editing
Because sometimes it just takes another pair of eyes to give something the green light and a bit of a polish before it’s published.
Clear and concise copy for web, email, or print to make messaging effective, and detailed information easy to read.
Writing and blogging
Articles for external publications to support PR and SEO, and custom blog posts and case studies to fuel editorial calendars.
PR and communications
Relevant, editorial press releases, with all the information needed for the media to promote company announcements.
I’m Laura, a marketing specialist and writer with a passion for creating engaging content.
As well as an MSc in Marketing, I also I have eight years’ experience in marketing services including a background in PR, SEO and digital. I work with companies in the heritage sector to promote tourism and cultural events through content, copy and press coverage.
I live in Norwich, but I work nationwide. Contact me today to find out how I can help your company connect with customers, supporters and the general public through great firstname.lastname@example.org
Cut through noise with relevant writing that your audiences actually want to read.
Distribute informed and accurate content which builds trust with stakeholders.
Receive ready-to-distribute, well crafted, and fully proofread writing.
Read my work
Festival: Heritage Open Days
This September will see England’s biggest festival of history and culture return for its 24th year. With discoveries from the ancient world to the 20th century, and from the Midlands to the Middle East, Heritage Open Days is back! Extended for the first time ever across two weekends, the 2018 festival is set to be better than ever before…
Somerset Life Life
The West Country has always been a hotspot for the arts and culture scene. In fact, Bristol is home to the Bristol Old Vic - the oldest continually-operating theatre in the English-speaking world - while the Curzon Theatre in Clevedon can boast similar credentials as one of the oldest UK cinemas. With all this heritage, it’s only fitting…
Secrets of Our Past
Hertfordshire Life | September 2018
Famous for Star Wars, Harry Potter, EastEnders and Big Brother, Hertfordshire’s filming studios have been central to the British TV and movie industries since the 1920s. Tucked out of sight at the edge of county, though, is a treasure-trove of videos which even ardent film fans might be unaware of - the British Film Institute...
Exploring Heritage Open Days in Essex
In the heart of the Colne Valley, there is one man who takes stamp collecting to a whole new level. With thousands of posters, uniforms, bicycles and other postal ephemera, Steve Knight has been collecting Post Office memorabilia for decades. Across the years, he’s accumulated more than 130 post boxes, telephone kiosks...
The Winter Garden Theatre
Designed to bring the outside in, the walls were painted with murals of plants, trellises, and even the odd lamppost while the ceiling was covered with real dried leaves. As part of this whimsical fantasy-like decor, lights became lanterns and columns became tree trunks...
Sir John Soane's Museum
I enter the Crypt… it’s visual overload. Antiquities are everywhere, but light is sporadic; sometimes recessed in shadows, other times omnidirectional from a series of skylights. If buildings could talk, this one would have a lot to say. And perhaps only some of it would be intelligible to modern ears…
History Hashtags to Follow on Twitter
In a world of Kardashians, the 24 hour new cycle and sponsored posts, finding history and heritage tweets can be tough. Here are some of our favourite hashtag searches to help you get social! #BluePlaque As you might imagine, these posts are typically about spotting blue plaques, so it's a kind of who’s who (and why) from the past...
What's On: Virtual Museum Exhibits
Can’t get to a museum this weekend, no matter. Here’s how you can get your cultural fix from the comfort of your sofa. Run by a technology enthusiast, The Museum of Endangered Sounds aims to record and preserve old mechanical and digital sounds which are dying out. From typewriters, to dot matrix printers and rotary phones...
Happy Ever After
Secret City Adventures
It’s often said that the Victorians invented childhood, and that’s certainly when fairy tales first made their impact on the world. Although many potential classics in the making, like the ‘Magic Porridge Pot’, ‘The Devil and his Grandmother’ and ‘Hans My Hedgehog’, are now largely forgotten, the books also featured some classic beloved stories……
10 Thing You'll Love About Toronto
Thinking of visiting Canada’s largest city? Here’s what you’ll love when you get there. Streetcars, trams, trolleys - whatever you call them, the Toronto Transit Commission has an almost iconic status in the city. Take one of the older vehicles for some nostalgic charm, or the modern ones for a clean, quiet and air-conditioned route…
Creativity Unleashed: Women in the Arts
Heritage Open Days
While you may not recognise the name, you’ll almost certainly be aware of Pat
Albeck’s work. In fact, you may even have something she created in your own kitchen without even realising. Affectionately known as the ‘Queen of the Tea Towel’, during her career she worked for famous brands, with her designs bought by countless households up and down the country…
Smoke and Mirrors
Secret City Adventures
Smoke and mirrors may seem an invention of relatively modern magic, but mischievous artists have been using these tools for much longer than that. At first glance, this 15th century painting by Jan van Eyck appears to be a simple image of a couple to celebrate their marriage. But look closer, almost every detail is symbolic. What about the exotic…
Discover 'Where Dark Things Dwell' at Black Creek
Black Creek Pioneer Village
Following the success of Secret City Adventures’ escape rooms in Casa Loma, the Toronto-based company has teamed up with the historic Black Creek Pioneer Village to create a brand new escape game, launching this summer!
Heritage Open Days Celebrates 25th Anniversary with 25 New Highlights!
Heritage Open Days
To celebrate the festival’s 25th anniversary, 25 new places are opening their doors, from country houses, museum archives and gardens, to theatres, wildlife reserves, distilleries and even a solar farm....
Norwich Society: Social Media
Twitter posts for Norwich’s civic society, with a focus on history, quirky architecture and the society’s public campaigns. Other threads include digital resources, and a look at Kett’s Rebellion in ‘real-time’ daily updates…
Heritage Toronto: Social Media
Facebook, Twitter and Instagram posts for Heritage Toronto, including #HTtours - free walking tours, #HTplaques - plaque unveilings and #HTawards - an award ceremony celebrating achievements in the heritage sector…